Exploring Football Brand Image Through Fan Experience and Preferences: A Pilot Study from the Latvian Professional League

This pilot study aims to explore how fans perceive the football brand image in the Latvian professional league, focusing on their experiences and preferences across six dimensions: fans' information regarding Latvian football, ticket details, pre-game services, stadium infrastructure, post-game eve...

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Bibliográfalaš dieđut

Váldodahkkit:	Aleksandrs Iļjins, Signe Luika, Andra Fernate, Behnam Boobani
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	Qubahan 2025-11-01
Ráidu:	Qubahan Academic Journal
Fáttát:	brand image, football, fan, loyalty, sport marketing.
Liŋkkat:	https://journal.qubahan.com/index.php/qaj/article/view/2020
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