A Study of the Typology of the Semantic Structure of City Brands:
Local cities suffering from population decline are required to restructure their brand strategies in order to foster a relationship with people. Many of the underlying brand power indicators are suitable for grasping the relative position of a city, but it is difficult to grasp the semantic structur...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Japonês |
| Publicat: |
Japan Marketing Academy
2021-02-01
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| Col·lecció: | Maketingu rebyu |
| Matèries: | |
| Accés en línia: | https://www.jstage.jst.go.jp/article/marketingreview/2/1/2_2021.002/_html/-char/en |
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