The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing

IntroductionFood marketing’s impact is a function of exposure and power, both of which contribute to children’s poor diet quality and obesity risk. Children’s exposure to food marketing is well documented, however, few studies have assessed the impact of specific persuasive marketing techniques or a...

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Bibliografiset tiedot

Päätekijät:	Christine Mulligan, Lauren Remedios, Tim Ramsay, Elise Pauzé, Mariangela Bagnato, Monique Potvin Kent
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Frontiers Media S.A. 2023-12-01
Sarja:	Frontiers in Nutrition
Aiheet:	food marketing marketing power children cartoon characters spokes-characters child-targeted marketing
Linkit:	https://www.frontiersin.org/articles/10.3389/fnut.2023.1287473/full
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