An Investigation into Individual and Situational Factors Effective in the Level of Impulse Buying Behavior of Customers
Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior, and is a vital concept in the market. The aim of the present study was to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present inv...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Mashhad: Behzad Hassannezhad Kashani
2017-09-01
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| Saila: | International Journal of Management, Accounting and Economics |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.ijmae.com/article_115147_c9497199c1970957520b43d3962ac9f0.pdf |
| Etiketak: |
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