An Investigation into Individual and Situational Factors Effective in the Level of Impulse Buying Behavior of Customers
Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior, and is a vital concept in the market. The aim of the present study was to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present inv...
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Mashhad: Behzad Hassannezhad Kashani
2017-09-01
|
| Edice: | International Journal of Management, Accounting and Economics |
| Témata: | |
| On-line přístup: | https://www.ijmae.com/article_115147_c9497199c1970957520b43d3962ac9f0.pdf |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|