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IMPULSIVE AND COMPULSIVE BUYING IN RETAIL BUSINESS: AN OVERVIEW OF CONSUMER BEHAVIOR IN INDONESIA

The presence of pick-up service has caused a shifting in the pattern of consumer behavior. This happens particularly in the retail sector so that the growth of this business is increased. This paper aims to explain the relationship between impulsive and compulsive buying behavior in the retail secto...

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Principais autores: Zakiatuzzahrah, Arifianti R., Muftiadi A., Alexandri M.B.
Formato: Artigo
Idioma:Inglês
Publicado em: iVolga Press 2018-07-01
coleção:Russian Journal of Agricultural and Socio-Economic Sciences
Assuntos:
Acesso em linha:https://rjoas.com/issue-2018-07/article_11.pdf
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