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Examining the Offline Shopping Preferences of Millennial Women: A Comprehensive Review

This paper explores the offline shopping preferences of millennial women and strategies to enhance their shopping experience in malls. The study begins with an overview of offline shopping, defining shopping malls, in-store experiences, and the evolving landscape of offline shopping. It also charac...

Täydet tiedot

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Bibliografiset tiedot
Päätekijät: Ilham Khalisah Khairuddin, Anusuyah Subbarao
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: MMU Press 2024-08-01
Sarja:International Journal of Management, Finance and Accounting
Aiheet:
Linkit:https://journals.mmupress.com/index.php/ijomfa/article/view/1025
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