A COMPARISON ON CONSUMER EXPERIENCES WITH ONLINE AND OFFLINE SHOPPING TOWARDS FASHION AND APPAREL
The emergence of e-commerce has brought about a dynamic shift in consumer shopping experiences, altering how consumers interact with fashion and apparel. The purpose of this study is to compare how customers shop for clothing and fashion through these two channels. It examines important elements inc...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
ICT Academy of Tamil Nadu
2025-05-01
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| Serier: | ICTACT Journal on Management Studies |
| Fag: | |
| Online adgang: | https://ictactjournals.in/IJMS/ArticleDetails?id=20905 |
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