Examining the Offline Shopping Preferences of Millennial Women: A Comprehensive Review
This paper explores the offline shopping preferences of millennial women and strategies to enhance their shopping experience in malls. The study begins with an overview of offline shopping, defining shopping malls, in-store experiences, and the evolving landscape of offline shopping. It also charac...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
MMU Press
2024-08-01
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| Colección: | International Journal of Management, Finance and Accounting |
| Materias: | |
| Acceso en línea: | https://journals.mmupress.com/index.php/ijomfa/article/view/1025 |
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