The Influence of Security, Convenience, and Customer Trust on Purchase Decision in Tokopedia Marketplace in Surabaya City
As one of Indonesia’s largest marketplaces, Tokopedia provides a compelling case study to examine the profound impact of security, convenience, and consumer trust on purchasing decisions in the rapidly evolving digital commerce. However, the extent to which these factors influence purchasing decisi...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Серія: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Предмети: | |
| Онлайн доступ: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6866 |
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