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Peran Customer Review dalam Meningkatkan Kepercayaan Konsumen pada Filan Official Store di Marketplace Shopee

The development of e-commerce marketplaces has transformed the retail trade landscape, where customer reviews have become vital instruments in building consumer trust in digital environments filled with uncertainty. This study aims to analyze the influence of customer reviews on consumer trust forma...

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Principais autores: Nulthazam Sarah, Nur Fadilah Ayu Sandira, Indri Iswardhani, Sri Astuti Nasir, A. Reski Almaida Dg Macenning
Format: Artigo
Sprog:Inglês
Udgivet: Forum Kerjasama Pendidikan Tinggi 2025-05-01
Serier:Jurnal Akutansi Manajemen Ekonomi Kewirausahaan
Fag:
e-commerce
shopee marketplace
official store
customer review
consumer trust
Online adgang:https://journal.fkpt.org/index.php/JAMEK/article/view/2017
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