Credibility as a Differentiation and Relational Strategy: A Functional Analysis of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum

Extending Benoit’s functional theory of campaign communication and drawing on public relations research, this content analysis positions source credibility—trustworthiness, expertise, relatability, and evidence—as a useful differentiation and relational strategy during primary campaigns. Results fr...

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Detaylı Bibliyografya

Asıl Yazarlar:	Diana Zulli, Meaghan McKasy
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	USC Annenberg Press 2022-01-01
Seri Bilgileri:	International Journal of Communication
Konular:	credibility political public relations functional campaign communication primary campaigns issue ownership
Online Erişim:	https://ijoc.org/index.php/ijoc/article/view/18668
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