Credibility as a Differentiation and Relational Strategy: A Functional Analysis of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum

Extending Benoit’s functional theory of campaign communication and drawing on public relations research, this content analysis positions source credibility—trustworthiness, expertise, relatability, and evidence—as a useful differentiation and relational strategy during primary campaigns. Results fr...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Diana Zulli, Meaghan McKasy
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	USC Annenberg Press 2022-01-01
Sarja:	International Journal of Communication
Aiheet:	credibility political public relations functional campaign communication primary campaigns issue ownership
Linkit:	https://ijoc.org/index.php/ijoc/article/view/18668
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