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Credibility as a Differentiation and Relational Strategy: A Functional Analysis of CNN’s Unprecedented Democratic Climate Crisis Town Hall Forum

Extending Benoit’s functional theory of campaign communication and drawing on public relations research, this content analysis positions source credibility—trustworthiness, expertise, relatability, and evidence—as a useful differentiation and relational strategy during primary campaigns. Results fr...

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Principais autores: Diana Zulli, Meaghan McKasy
Format: Artigo
Sprog:Inglês
Udgivet: USC Annenberg Press 2022-01-01
Serier:International Journal of Communication
Fag:
credibility
political public relations
functional campaign communication
primary campaigns
issue ownership
Online adgang:https://ijoc.org/index.php/ijoc/article/view/18668
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