The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
Consumers often rely on evaluations such as online reviews shared by other consumers when making purchasing decisions. Online reviews have emerged as a crucial marketing tool that offers a distinct advantage over traditional methods by fostering trust among consumers. Previous studies have identifie...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
MDPI AG
2024-05-01
|
| Sarja: | Journal of Theoretical and Applied Electronic Commerce Research |
| Aiheet: | |
| Linkit: | https://www.mdpi.com/0718-1876/19/2/55 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|