The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
Consumers often rely on evaluations such as online reviews shared by other consumers when making purchasing decisions. Online reviews have emerged as a crucial marketing tool that offers a distinct advantage over traditional methods by fostering trust among consumers. Previous studies have identifie...
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2024-05-01
|
| Serie: | Journal of Theoretical and Applied Electronic Commerce Research |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/0718-1876/19/2/55 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|