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Investigating the effect of online consumer reviews on purchase intention among Gen Y and Z

Purpose – This research explains inconsistencies in research findings regarding the effect of online consumer reviews dimension (review timeliness, review quantity, review positive valence, review quality) and trust on purchase intentions, using a social influence theory approach. Design/methodolog...

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Autori principali: Ade Yuliana, Weni Novandari, Sri Murni Setyawati
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universitas Islam Indonesia 2026-02-01
Serie:Jurnal Siasat Bisnis
Soggetti:
Online Consumer Review
purchase intention
trust
Gen Y
Gen Z
Accesso online:https://journal.uii.ac.id/JSB/article/view/35964
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