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An Evaluating the efficacy of a traditional approach to marketing in the South African pharmaceutical industry during the Covid19 pandemic

Purpose: The purpose of this study was to evaluate the efficacy of a traditional approach to marketing in the South African Pharmaceutical industry during the Covid-19 pandemic. Design/Method/Approach: The study adopted a qualitative and exploratory research design with an interpretivist epistem...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Thembisa Khuboni
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Oles Honchar Dnipro National University 2023-10-01
Rangatū:European Journal of Management Issues
Ngā marau:
Urunga tuihono:https://mi-dnu.dp.ua/index.php/MI/article/view/438
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