An Evaluating the efficacy of a traditional approach to marketing in the South African pharmaceutical industry during the Covid19 pandemic
Purpose: The purpose of this study was to evaluate the efficacy of a traditional approach to marketing in the South African Pharmaceutical industry during the Covid-19 pandemic. Design/Method/Approach: The study adopted a qualitative and exploratory research design with an interpretivist epistem...
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Oles Honchar Dnipro National University
2023-10-01
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| Serier: | European Journal of Management Issues |
| Fag: | |
| Online adgang: | https://mi-dnu.dp.ua/index.php/MI/article/view/438 |
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