BRAND PARTNERSHIPS AND COLLABORATION OF UKRAINIAN BOOK PUBLISHERS

A study of collaborations in the publishing business in Ukraine. Analysis of the impact of cooperation between publishing houses on market competition and cultural aspects. One of the most effective and common ways to convey information about a brand and reach a target audience is collaboration, whi...

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Détails bibliographiques

Auteurs principaux:	Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Polina Tsykhmeistruk
Format:	Artigo
Langue:	Inglês
Publié:	Borys Grinchenko Kyiv Metropolitan University 2024-12-01
Collection:	Інтегровані комунікації
Sujets:	book marketing publishing industry integrated marketing communications brand partnership collaborations promotion
Accès en ligne:	https://intcom.kubg.edu.ua/index.php/journal/article/view/351
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