BRAND PARTNERSHIPS AND COLLABORATION OF UKRAINIAN BOOK PUBLISHERS

A study of collaborations in the publishing business in Ukraine. Analysis of the impact of cooperation between publishing houses on market competition and cultural aspects. One of the most effective and common ways to convey information about a brand and reach a target audience is collaboration, whi...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awduron:	Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Polina Tsykhmeistruk
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Borys Grinchenko Kyiv Metropolitan University 2024-12-01
Cyfres:	Інтегровані комунікації
Pynciau:	book marketing publishing industry integrated marketing communications brand partnership collaborations promotion
Mynediad Ar-lein:	https://intcom.kubg.edu.ua/index.php/journal/article/view/351
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!