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BRAND PARTNERSHIPS AND COLLABORATION OF UKRAINIAN BOOK PUBLISHERS

A study of collaborations in the publishing business in Ukraine. Analysis of the impact of cooperation between publishing houses on market competition and cultural aspects. One of the most effective and common ways to convey information about a brand and reach a target audience is collaboration, whi...

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Автори: Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Polina Tsykhmeistruk
Формат: Artigo
Мова:Inglês
Опубліковано: Borys Grinchenko Kyiv Metropolitan University 2024-12-01
Серія:Інтегровані комунікації
Предмети:
book marketing
publishing industry
integrated marketing communications
brand
partnership
collaborations
promotion
Онлайн доступ:https://intcom.kubg.edu.ua/index.php/journal/article/view/351
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