Videotaped Role Play Exercises in Large Sales Management Classes
*To overcome the pedagogical limitations imposed by large undergraduate sales classes this paper describes how students use videotaped role play exercises to simulate sales calls. By giving students an opportunity to practice questioning, listening, presenting, and negotiating with prospects, these...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Marketing Management Association
2006-01-01
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| Serie: | Journal for Advancement of Marketing Education |
| Accesso online: | https://doi.org/10.63963/001c.150441 |
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