Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career
## Purpose of the Study: This study describes an easily conducted teaching innovation to enhance introductory marketing students' perception of sales and selling. Sales jobs are plentiful; yet, many marketing students do not pursue sales courses or sales careers. Our purpose is to describe a classr...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Marketing Management Association
2016-01-01
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| Edice: | Journal for Advancement of Marketing Education |
| On-line přístup: | https://doi.org/10.63963/001c.150548 |
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