Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play
## Purpose of the Study The purpose of this research is to help students and professionals gain awareness and insights into buyers' requirements and expectations across cultures. The teaching innovation uses Hofstede's model of cultural dimensions as a foundation to understand and adapt across cult...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Marketing Management Association
2018-01-01
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| Series: | Journal for Advancement of Marketing Education |
| Online Access: | https://doi.org/10.63963/001c.150570 |
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