Comparison of the RFM Model's Actual Value and Score Value for Clustering
Clustering algorithms and Recency-Frequency-Money (RFM) models are widely implemented in various sectors of e-commerce, banking, telecommunications and other industries to obtain customer segmentation. The RFM model will assess a line of data which includes the recency and frequency of data appearan...
Uloženo v:
| Hlavní autoři: | , , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Ikatan Ahli Informatika Indonesia
2023-12-01
|
| Edice: | Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) |
| Témata: | |
| On-line přístup: | https://jurnal.iaii.or.id/index.php/RESTI/article/view/5416 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|