Comparison of the RFM Model's Actual Value and Score Value for Clustering
Clustering algorithms and Recency-Frequency-Money (RFM) models are widely implemented in various sectors of e-commerce, banking, telecommunications and other industries to obtain customer segmentation. The RFM model will assess a line of data which includes the recency and frequency of data appearan...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Ikatan Ahli Informatika Indonesia
2023-12-01
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| coleção: | Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) |
| Assuntos: | |
| Acesso em linha: | https://jurnal.iaii.or.id/index.php/RESTI/article/view/5416 |
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