The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism

In an environment of intense change, where the boundaries of marketing are expanding day by day, trust and loyalty towards brands affect the success of brands. There may be sociological factors underlying this sense of trust. It is important to examine these sociological elements in order to make ma...

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Váldodahkkit:	Selahattin Onur Karlık, V. Özlem Akgün, Tuğçe Sancı
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	Selcuk University Press 2022-08-01
Ráidu:	Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Fáttát:	marka köken tutum reklam etnosentrizm ksenosentrizm kozmopolitanizm brand origin attitude advertising ethnocentrism xenocentrism cosmopolitanism
Liŋkkat:	https://dergipark.org.tr/tr/download/article-file/2347011
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