Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing
Background: Limited research has been conducted in South Africa’s multi-level marketing (MLM) sector, particularly pertaining to distributor satisfaction and its influencing factors. Aim: This study aims to determine the extent to which trust mediates the relationship between distributor satisfacti...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
AOSIS
2024-04-01
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| Serie: | South African Journal of Economic and Management Sciences |
| Soggetti: | |
| Accesso online: | https://sajems.org/index.php/sajems/article/view/5269 |
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