Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing

Background: Limited research has been conducted in South Africa’s multi-level marketing (MLM) sector, particularly pertaining to distributor satisfaction and its influencing factors. Aim: This study aims to determine the extent to which trust mediates the relationship between distributor satisfacti...

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Principais autores:	Carinda C. Williams, Marizaan Kleynhans
Format:	Artigo
Jezik:	Inglês
Izdano:	AOSIS 2024-04-01
Serija:	South African Journal of Economic and Management Sciences
Teme:	multi-level marketing distributor distributor satisfaction distributor loyalty distributor trust
Online dostop:	https://sajems.org/index.php/sajems/article/view/5269
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