Ethics on the corporate websites of the main advertising agencies in Spain

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a tw...

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Autors principals:	Alejandra Hernández-Ruiz, Marta Martín-Llaguno
Format:	Artigo
Idioma:	Inglês
Publicat:	Universidad de Navarra 2012-01-01
Col·lecció:	Communication & Society (Formerly Comunicación y Sociedad)
Matèries:	spain ethics self-advertising corporate website corporate ethics statements corporate identity statements
Accés en línia:	https://revistas.unav.edu/index.php/communication-and-society/article/view/36185
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