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Ethics on the corporate websites of the main advertising agencies in Spain

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a tw...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Alejandra Hernández-Ruiz, Marta Martín-Llaguno
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Universidad de Navarra 2012-01-01
Rangatū:Communication & Society (Formerly Comunicación y Sociedad)
Ngā marau:
Urunga tuihono:https://revistas.unav.edu/index.php/communication-and-society/article/view/36185
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