Ethics on the corporate websites of the main advertising agencies in Spain

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a tw...

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Detalles Bibliográficos

Autores principales:	Alejandra Hernández-Ruiz, Marta Martín-Llaguno
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Universidad de Navarra 2012-01-01
Colección:	Communication & Society (Formerly Comunicación y Sociedad)
Materias:	spain ethics self-advertising corporate website corporate ethics statements corporate identity statements
Acceso en línea:	https://revistas.unav.edu/index.php/communication-and-society/article/view/36185
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