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Research on Evaluation of Tourism Live Marketing Effect

With the development of Internet and tourism industry, live tourism marketing has gradually become an important way of tourism marketing. Among them, tourism live marketing belongs to one of the big categories of live marketing. This paper first determines the evaluation index through the analysis o...

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Auteurs principaux: Dong Hao, Liu Yanjun, Dong linfeng
Format: Artigo
Langue:Inglês
Publié: EDP Sciences 2023-01-01
Collection:SHS Web of Conferences
Accès en ligne:https://www.shs-conferences.org/articles/shsconf/pdf/2023/27/shsconf_icprss2023_03019.pdf
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