Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research. Therefore, this study aims to identify the t...

Descrizione completa

Dettagli Bibliografici

Autori principali:	Lady Faerrosa, Baiq Nadia Nirwana, Silviana Kholi Coniawati
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon 2025-11-01
Serie:	Value: Jurnal Manajemen dan Akuntansi
Soggetti:	green marketing strategy green tourism advertising marketing performance touriam advertising tourism marketing performance
Accesso online:	https://e-journal.umc.ac.id/index.php/VL/article/view/7923
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!