Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research. Therefore, this study aims to identify the t...

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Hlavní autoři:	Lady Faerrosa, Baiq Nadia Nirwana, Silviana Kholi Coniawati
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon 2025-11-01
Edice:	Value: Jurnal Manajemen dan Akuntansi
Témata:	green marketing strategy green tourism advertising marketing performance touriam advertising tourism marketing performance
On-line přístup:	https://e-journal.umc.ac.id/index.php/VL/article/view/7923
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!