Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination: Evidence from Isfahan, Iran

Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction pr...

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Κύριος συγγραφέας:	Niloufar Hadianfar
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Allameh Tabataba'i University Press 2021-01-01
Σειρά:	International Journal of Digital Content Management
Θέματα:	social media marketing consumer-based brand equity isfahan tourism
Διαθέσιμο Online:	https://dcm.atu.ac.ir/article_14414_441d64656e932f5852d793f059049315.pdf
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