Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination: Evidence from Isfahan, Iran
Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction pr...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Allameh Tabataba'i University Press
2021-01-01
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| Edice: | International Journal of Digital Content Management |
| Témata: | |
| On-line přístup: | https://dcm.atu.ac.ir/article_14414_441d64656e932f5852d793f059049315.pdf |
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