Impact of electronic customer relationship management on competitive advantage: Mediating role of customer satisfaction in EgyptAir
In today’s highly competitive business environment, organizations, particularly in the airline industry, are increasingly adopting electronic customer relationship management (E-CRM) to enhance customer engagement and achieve a competitive edge. This study aims to analyze the impact of E-CRM on the...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
LLC "CPC "Business Perspectives"
2024-08-01
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| Serie: | Problems and Perspectives in Management |
| Soggetti: | |
| Accesso online: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20518/PPM_2024_03_Awad.pdf |
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