Impact of electronic customer relationship management on competitive advantage: Mediating role of customer satisfaction in EgyptAir

In today’s highly competitive business environment, organizations, particularly in the airline industry, are increasingly adopting electronic customer relationship management (E-CRM) to enhance customer engagement and achieve a competitive edge. This study aims to analyze the impact of E-CRM on the...

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Hlavní autoři:	Abdelrehim Awad, Muhanad Mahmoud
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	LLC "CPC "Business Perspectives" 2024-08-01
Edice:	Problems and Perspectives in Management
Témata:	competitive advantage customer satisfaction EgyptAir electronic customer relationship management
On-line přístup:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20518/PPM_2024_03_Awad.pdf
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