The Effect of Cultural Intelligence on the Consumer-Based Brand Equity for a Tourism Destination: The Moderating Role of the Type of Tourist
This study aimed to examine the effect of cultural intelligence dimensions on the consumer-based brand equity for a tourism destination and the moderating role of the type of tourist in Mashhad. An applied descriptive survey method was used in the present work. The statistical population was all Ira...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Science and Culture
2024-01-01
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| coleção: | International Journal of Tourism, Culture and Spirituality |
| Assuntos: | |
| Acesso em linha: | https://ijtcs.usc.ac.ir/article_199514_35743773d85af6464cb6889ecf785474.pdf |
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