The Effect of Cultural Intelligence on the Consumer-Based Brand Equity for a Tourism Destination: The Moderating Role of the Type of Tourist
This study aimed to examine the effect of cultural intelligence dimensions on the consumer-based brand equity for a tourism destination and the moderating role of the type of tourist in Mashhad. An applied descriptive survey method was used in the present work. The statistical population was all Ira...
I tiakina i:
| Ngā kaituhi matua: | , , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
University of Science and Culture
2024-01-01
|
| Rangatū: | International Journal of Tourism, Culture and Spirituality |
| Ngā marau: | |
| Urunga tuihono: | https://ijtcs.usc.ac.ir/article_199514_35743773d85af6464cb6889ecf785474.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|