Settlement Selection Strategic Analysis for Self-Operated E-Commerce Platforms under Market Competition

This paper focuses on the settlement selection strategic analysis for self-operated e-commerce platforms on hybrid e-commerce platforms under market competition. Taking factors such as the market share, price competition, commission, and customer loyalty into account, a multi-leader–follower game mo...

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Detalhes bibliográficos

Principais autores:	Yu-Wei Li, Gui-Hua Lin, Peixin Chen
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2024-08-01
coleção:	Systems
Assuntos:	self-operated e-commerce platform hybrid e-commerce platform market competition settlement strategy multi-leader–follower game
Acesso em linha:	https://www.mdpi.com/2079-8954/12/8/293
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