Código QR (código de barras bidimensional)

The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance Through Competitive Advantage in West Java MSMEs

This study aims to examine the impact of digitalization on the performance of MSMEs, focusing on how the adoption of e-commerce and QRIS affects the sales performance of MSMEs in West Java through competitive advantage. The study also explores the potential of MSMEs in the current era of digitaliza...

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Principais autores: Darlene Gabriella S., Lia Yuldinawati
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
coleção:Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:
Sales Performance
Competitive Advantage
E-Commerce
QRIS
Acesso em linha:https://e-journal.uac.ac.id/index.php/iijse/article/view/5877
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