Selection of Sales Mode for E-Commerce Platform Considering Corporate Social Responsibility

From the perspective of corporate social responsibility (CSR) of the e-commerce platform, this paper investigates the choice of e-commerce platform for wholesale sales, agency sales, and hybrid sales modes when the manufacturer has both an offline retail channel and an e-commerce platform channel. T...

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Detalhes bibliográficos

Principais autores:	Min Xiao, Qingqing Gu, Xinhua He
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2023-11-01
coleção:	Systems
Assuntos:	corporate social responsibility e-commerce platform sales mode selection Stackelberg game model
Acesso em linha:	https://www.mdpi.com/2079-8954/11/11/543
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