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Psychological ownership and brand hate: A scenario-based survey study

This study aims to explore the impact of psychological ownership on brand hate in the context of the Vietnamese automotive market. Using a scenario-based survey study and PLS-SEM methodology, the study assesses the influence of psychological ownership on brand hate when consumers face product and se...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Quyen Le Hoang Thuy To Nguyen, The Thi Ngoc Dang
Format: Artigo
Sprache:Inglês
Veröffentlicht: Elsevier 2026-07-01
Schriftenreihe:Acta Psychologica
Schlagworte:
Brand hate
Psychological ownership
Scenario-based survey study
NWOM
Brand retaliation
Online-Zugang:http://www.sciencedirect.com/science/article/pii/S0001691826009893
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