Psychological ownership and brand hate: A scenario-based survey study
This study aims to explore the impact of psychological ownership on brand hate in the context of the Vietnamese automotive market. Using a scenario-based survey study and PLS-SEM methodology, the study assesses the influence of psychological ownership on brand hate when consumers face product and se...
Furkejuvvon:
| Váldodahkkit: | , |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Elsevier
2026-07-01
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| Ráidu: | Acta Psychologica |
| Fáttát: | |
| Liŋkkat: | http://www.sciencedirect.com/science/article/pii/S0001691826009893 |
| Fáddágilkorat: |
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