Psychological ownership and brand hate: A scenario-based survey study

This study aims to explore the impact of psychological ownership on brand hate in the context of the Vietnamese automotive market. Using a scenario-based survey study and PLS-SEM methodology, the study assesses the influence of psychological ownership on brand hate when consumers face product and se...

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Үндсэн зохиолчид:	Quyen Le Hoang Thuy To Nguyen, The Thi Ngoc Dang
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Elsevier 2026-07-01
Цуврал:	Acta Psychologica
Нөхцлүүд:	Brand hate Psychological ownership Scenario-based survey study NWOM Brand retaliation
Онлайн хандалт:	http://www.sciencedirect.com/science/article/pii/S0001691826009893
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!