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The Role of Social Media in Searching for Information About Productsand Making Purchasing Decisions by Customers 4.0

The aim of this paper is to find how social media affect making purchasing decisions by contemporary consumers, referred to as Customers 4.0. To start, we assumed that the development of digital technologies, the growing popularity of social media platforms, and changes in consumer information behav...

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Main Authors: Marek Angowski, Tomasz Kijek, Maria Paździor, Elżbieta Skrzypek
Format: Artigo
Language:Inglês
Published: Jagiellonian University in Kraków 2025-09-01
Series:Journal for Perspectives of Economic Political and Social Integration
Subjects:
purchasing process
social media
customer 4.0
products
making decisions
Online Access:https://czasopisma.tnkul.pl/index.php/jpepsi/article/view/4213
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