The Role of Social Media in Searching for Information About Productsand Making Purchasing Decisions by Customers 4.0

The aim of this paper is to find how social media affect making purchasing decisions by contemporary consumers, referred to as Customers 4.0. To start, we assumed that the development of digital technologies, the growing popularity of social media platforms, and changes in consumer information behav...

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Главные авторы:	Marek Angowski, Tomasz Kijek, Maria Paździor, Elżbieta Skrzypek
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Jagiellonian University in Kraków 2025-09-01
Серии:	Journal for Perspectives of Economic Political and Social Integration
Предметы:	purchasing process social media customer 4.0 products making decisions
Online-ссылка:	https://czasopisma.tnkul.pl/index.php/jpepsi/article/view/4213
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